Parade is a design studio based in the Midwest specializing in building brands through design and photography.
Our philosophy is rooted in celebrating authenticity over perfection and harnessing the remarkable power of simplicity. We find inspiration in the elegance and effectiveness of a less-is-more approach, and we believe it can truly transform and elevate a brand.
At our studio, we recognize the value of the story behind a brand and the impact it can have on a brand's success. We work collaboratively with our clients, encouraging open and honest communication throughout the brand development process. By understanding and leveraging the unique story behind each brand, we can create solutions that provide their clients the best possible experience while driving growth for their business.
We help small to medium sized businesses elevate their brand while remaining true to their unique story and values. By prioritizing collaboration and honesty, we ensure that every aspect of process is aligned with the client's vision and goals.
Info
Work
Naming
Art Direction
Brand Strategy
Brand Identity
Collateral
Editorial Design
Photography
Website Design
E-Commerce
What We Offer
Beauty & Lifestyle
Interior Design & Architecture
Art & Fashion
Travel & Leisure
Industries We Work With
Discovery
To establish a strong foundation, we'll start by conducting a research and brainstorming session to better understand your business, goals, and vision for the future.
Strategy
Based on the insights gathered during the discovery phase, we'll develop a brand strategy outlining your unique value, positioning, and key messaging. This step involves defining the brand's mission, vision, and core values to guide all future brand decisions.
Brand Development
Create a visual identity system that represents the essence of the brand. This includes designing a logo suite, selecting typography, defining a color palette, and creating visual elements and guidelines that reflect the brand's personality.
Brand Collateral
Develop a range of brand collateral materials such as business cards, letterheads, brochures, and social media templates consistent with the brand's visual identity. We'll ensure these materials effectively communicate the brand's messaging and aesthetics.
Voice & Tone
Define the brand's voice and tone, outlining the language style and communication guidelines to be used across all brand touch points. This ensures consistency in messaging and helps create a unique brand experience.
Brand Experience
Consider the various touch points where customers interact with the brand and design a seamless and cohesive brand experience. This involves creating a user-friendly and visually appealing website, packaging design, and any other relevant brand interactions.
New Project Inquiries
Please fill out this to send a project inquiry. We'll be in touch more details within 48 hours. Thank you.
studio@madebyparade.com
@made.by.parade
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